Privacy Policy

Effective Date: March 17, 2026

At xcale, we take your privacy seriously. This Privacy Policy explains how we collect, use, and protect your information.

1. Information We Collect

We collect information you provide directly to us (such as account info and payment details), as well as information generated through your use of the platform (such as WhatsApp messages, customer interactions, and usage analytics).

2. How We Use Your Information

We use your data to provide our services, train and operate AI agents, improve our platform, process payments, and communicate with you.

3. Data Sharing

We do not sell your personal data. We share data only with trusted partners necessary to operate our service, including payment processors, Meta/WhatsApp for API access, and hosting providers (such as Vercel and Digital Ocean).

4. Data Retention

We retain your data as long as your account is active. After account deletion, we retain data for up to 30 days before it is permanently deleted, unless required by law.

5. User Rights

In accordance with Colombian Habeas Data law (Ley 1581 de 2012), you have the right to access, correct, update, or delete your personal data. You may also request data portability.

6. Security Measures

We implement industry-standard security measures, including encryption in transit and at rest, and strict access controls to protect your information.

7. Cookies

We use essential cookies to keep you logged in and analytics cookies to understand how our platform is used.

8. Children's Privacy

Our service is not intended for users under the age of 18.

9. Changes to This Policy

We may update this policy from time to time. We will notify you of any significant changes via email.

Contact Us

If you have any questions, please contact us at legal@xcale.app.